Masseto, Toscana 2010 sold at auction 80 times in the last five years, at a median of $942 per 750ml; half of those sales fell between $860 and $1,063. The most recent sale was on July 25, 2026. The lowest retail price today is $829, across 66 retail offers.
Auction median, last 5 yrs
$942
80 sales · $860–1,063 middle half
Lowest retail now
$829
66 retail offers
Last auction sale
Jul 25
2026
Critic scores
98
Wine Advocate
100
Vinous
98
James Suckling
Masseto, Toscana, neighbouring vintages
Wine facts
- Country
- Italy
- Region
- Tuscany
- Sub-region
- Toscana
- Type
- Red
See retail offers and the full price history
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About Masseto
Masseto, owned by the Frescobaldi family, makes 100% Merlot from a single 7 ha Bolgheri hillside at about 100 m, set on a vein of Pliocene blue clay and farmed organically since 2012. Parcels ferment separately on native yeasts with 21–28 days on skins; malolactic runs in new barriques, parcels stay apart for 12 months, then the blend spends another year in wood and a year in bottle before release. The wine is dense and velvety, with violet, ripe cherry, liquorice, graphite and tobacco. Massetino, made since 2017 from younger Merlot and Cabernet Franc parcels, sees about 12 months in half-new barriques.
- Owner
- Frescobaldi family
- Vineyards
- Single 7 ha hillside on Pliocene blue clay, ~100–110 m
- Grapes
- Merlot (Masseto); Merlot and Cabernet Franc (Massetino)
- Wines
- Masseto; Massetino (second wine, since 2017)
- Style
- Parcel-by-parcel vinification, malolactic in new barriques, ~24 months in wood + 12 months in bottle
- Website
- masseto.com
Sources: millesima-usa.com, winewithseth.com, Wikipedia